Prodding little deep into our obsession with Fairness

Let’s understand the important point – No fairness cream can make the individual fairer than the skin with which the person was born.

There’s a creation story in Thailand. In the beginning god created man. At first, he cooked the people too much (dark skinned people). Then he cooked them too little (pasty westerners). Finally, he cooked them just right (light skinned Asians) .

Skin color is determined by the degree of pigmentation of the skin which depends on the melanin content of the keratinocytes. It is the body’s natural protection against solar ultraviolet (UV)  radiation. But all over Asia, the bias towards fair skin that has come from colonial hangover is still on. From Korea to Japan to Thailand to India, dark skinned people are obsessed with fairness cream . That being said, this issue is not just unique to South Asia. Whitening creams are sold by leading brands like Olay, Ponds and many other favorite brands in Africa, the Caribbean and even in the Middle East .

Fairness cream and Facts:

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