Women desire chocolate much more than men. Women crave chocolate, and approximately half of the cravers crave it specifically around the onset of menstruation. Chocolate cravings appear to exist in 40% of females and 15% of males, three fourths of whom claim that no other substance will appease their desire.
Chocolate affect the brain, leading to an increase in neurotransmitters and dopamine and a feeling of happiness sets in. Chocolate increases serotonin in the brain, a neurotransmitter responsible for better mood, sleep, and reduction of anxiety. Women have a natural decrease in serotonin in the brain in the week before menstruation, so this may partially explain the specific craving for chocolate during this time.
Chocolate affects the brain of women in a different way. The brain of some men and women were scanned using MRI and it was found that chocolate affected the activity of the amygdala more in the brain of women. The Amygdala is a part of the brain that can affect emotions and sexual desire.
Scientists have speculated that chocolate consumption may be even motivated by magnesium deficiency, especially because magnesium deficiency is associated with premenstrual syndrome (PMS). Chocolate and cocoa powder both contain exceptionally high concentrations of this nutrient.
What make women chocolate addict